01/
Joined Igloo’s newly established Costa Mesa creative and marketing team as one of its first hires. Working across marketing, social, design and brand collaborations, I helped develop a new specialty side of the brand rooted in surf, skate, moto and California culture.
MARKETING / CREATIVE
02/
Led the campaign to transform the iconic Playmate cooler into a bus design with artist Kevin Butler. Developed the tech pack, marketing assets and retail windows, then extended the project by bringing the design to life on an actual VW bus.
03/
Helped build Igloo’s specialty program through collaborations with artists, athletes and culturally relevant brands, including Andy Davis, Kevin Butler, and Independent Truck Co.
